Sports Media
Mahdi Ebrahimby Salami; Saeid Sedaghati; Mohammad Hasan Ferdowsi; Vali Nowzari
Abstract
The current research was designed and implemented with the aim of designing a model of the role of self-management skills on media inertia in sports organizations with a mixed approach.The current research was mixed in terms of practical purpose, in terms of descriptive-survey data collection method ...
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The current research was designed and implemented with the aim of designing a model of the role of self-management skills on media inertia in sports organizations with a mixed approach.The current research was mixed in terms of practical purpose, in terms of descriptive-survey data collection method and based on the research approach. The statistical population of the present research in the qualitative part includes academic professors familiar with organizational and media inertia (conducting at least two researches in this field) as well as elected managers of sports organizations and public relations managers of sports organizations with more than 5 years of management experience. Had masters and doctoral studies. Purposive sampling method was used to select the interviewees. This sampling continued until theoretical saturation was reached and finally 14 people were selected as a sample.Also, the statistical population of the research was made up of managers and employees of the Ministry of Sports and Youth in the number of 830 people, and the statistical sample was considered to be 265 people based on Morgan's table and available.The tools used in this research were interviews, questionnaires extracted from interviews and standard questionnaires.In order to examine the data of the qualitative part, open, axial and selective coding was used, and in the quantitative part, the method of structural equation modeling was used. The results of the present study showed that with the increase of self-management skills, media inertia in sports organizations decreases and this relationship is significant (T-value: 21.97 and more than 1.96).